about us

Relatable is a creatively driven entertainment company on a mission to bring more laughter, connection, comfort, and care into everyday life — and we always do it with humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, we got our start with the breakout hit What Do You Meme?and officially rebranded as Relatable in 2023 to reflect the expansion of our growing universe of games, toys, plush, and feel-good wellness products. Our product lineup includes fan-favorite games like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more. We’ve also expanded into the toy space with our newest family favorite, Cows in Space, which was a 2025 Toy of the Year (TOTY) finalist for Game of the Year. Whether it’s game night or gift-giving season, our products are designed to spark laughs, start conversations, and sometimes even go a little viral. You’ll find Relatable products at major retailers including Walmart, Target, and Amazon. Be sure to follow us on Instagram and TikTok for the latest product drops, laughs, and a behind-the-scenes look at what we’re working on next.